Account-Based Marketing

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Posts: 29
Reposts: 0

0 2 22

Expert-to-Expert Marketing supports ABM - Oracle's Michael Avis

The point was raised earlier that ABM has a danger of moving marketing away from personal communication and just focusing on a company.

As...

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unknownx500

1 2 36

Michael Avis (Oracle) + Tom Elgar (Passle) are Very Closely Aligned

Michael Avis is on stage as I type at the B2B Conference "Account Based Everything" and talking us through the Oracle journey into ABM...

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unknownx500

1 1 4

Timeliness and relevance are the keys to Expert-to-Expert communication: Here's how to do it.

According to the recent Edelman / LinkedIn report on Thought Leadership, 84% of Business Decision-Makers value content forwarded to them...

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unknownx500

1 1 18

The Pinnacle of Account Based Marketing = Expert-to-Expert Marketing #E2E

A good 3 minute read below from Forbes if you get a chance and want to understand more about the advantages of Account Based Marketing...

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unknownx500

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