09 Nov, 2017 Michael Avis (Oracle) + Tom Elgar (Passle) are Very Closely Aligned By Connor Kinnear Michael Avis is on stage as I type at the B2B Conference "Account Based Everything" and talking us through the Oracle journey into ABM...
09 Nov, 2017 Expert-to-Expert Marketing supports ABM - Oracle's Michael Avis By Passle The point was raised earlier that ABM has a danger of moving marketing away from personal communication and just focusing on a company....
09 Nov, 2017 One-to-One Marketing - The Future of B2B By Connor Kinnear The B2B Marketing event "Account Based Eveything" has just kicked off in London this morning. One of the first slides of the day was the...
04 Oct, 2017 Key Account Management - The next piece of your ABM puzzle: A case study from JLL By Eugene McCormick In 2017, there is a lot of talk around using a very targeted approach when trying to win new business, often called an Account-Based...
27 Sep, 2017 The Pinnacle of Account Based Marketing = Expert-to-Expert Marketing #E2E By Connor Kinnear A good 3 minute read below from Forbes if you get a chance and want to understand more about the advantages of Account Based Marketing...
20 Sep, 2017 Closing Enterprise Deals in 2017 - Prospecting, Meetings & the Tricky Bits In Between. By Eugene McCormick Another fantastic panel discussion at the SalesHacker conference 2017, this time involving 3 sales leaders in the IT Services/Software...
12 Sep, 2017 Why Account Based Marketing (ABM) should not be a marketing initiative By Passle I have spent the day at Sales Hacker 2017 in London. It was a very insightful event involving hearing sales leaders sharing their...
11 Sep, 2017 Timeliness and relevance are the keys to Expert-to-Expert communication: Here's how to do it. By Eugene McCormick According to the recent Edelman / LinkedIn report on Thought Leadership, 84% of Business Decision-Makers value content forwarded to them...
01 Sep, 2017 How Account-Based Marketing fits with Expert-to-Expert Sales By Adam Elgar Account-Based Marketing is, at it's core, a reaction of marketers to the increasing ineffectiveness of broader-brushed marketing...
31 Aug, 2017 ABM Opportunities Through Marketing Automation - Today! By Passle As Chloe Young highlights below, the value of the data collected in your marketing automation or other marketing technology platforms can...
08 Aug, 2017 What do *NSYNC and ABM have in common? By Passle I’ve become convinced lately that *NSYNC’s 2000 hit ‘It’s Gonna Be Me’, is a thinly veiled morality tale, advocating for an ABM...
04 Aug, 2017 The Number 1 Tip to Make Sure your Account Based Marketing Strategy is a Success By Connor Kinnear I was talking to the Managing Director at a 3K person Plc. yesterday. He had the same old problem as pretty much every B2B organisation...
03 Aug, 2017 How to get the attention of an influencer? By Tim Hughes Here is a great example where somebody has used Passle to get my attention. Not only using my blog, but giving an opinion and then...
03 Aug, 2017 Vanilla Ice & Social Selling, say what?! By Passle I had a moment of clarity, which is rare for me. How could I bring to life social selling and have some fun with it as well, then it hit...
13 Jul, 2017 The Role of Twitter Lists in Account Based Marketing By Passle Depending on your target b2b audience twitter can be a really great source of insight and opportunity. Using the list feature in twitter...
13 Jul, 2017 Cialdini's 6 principles of influence: Reciprocity By Tom Elgar A couple of years ago I went to a talk by Paul Smith, Chairman of Eversheds, who ran through his business development techniques. As...