Expert-to-Expert Marketing supports ABM - Oracle's Michael Avis
The point was raised earlier that ABM has a danger of moving marketing away from personal communication and just focusing on a company.
As...
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One-to-One Marketing - The Future of B2B
The B2B Marketing event "Account Based Eveything" has just kicked off in London this morning. One of the first slides of the day...
Michael Avis (Oracle) + Tom Elgar (Passle) are Very Closely Aligned
Michael Avis is on stage as I type at the B2B Conference "Account Based Everything" and talking us through the Oracle journey into ABM...
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