Jun 27, 2017 3 Steps to Align Business and Marketing Objectives with ABM. By Freddy Dobinson The age old conundrum for B2B business leaders: How do you get sales and marketing singing from the same hymn sheet? Having personally...
Jun 20, 2017 New Features Vlog #11: Connor and ISTATOY By Passle This month's vlog is led by our CMO Connor Kinnear and demonstrates how to use our latest feature: ISTATOY. What does ISTATOY stand for?...
Jun 19, 2017 How do you Drive New Business using your Blogs, Insights, and Commentary? By Connor Kinnear There are lots of people talking right now about "Account Based Marketing" (The article below gives a nice description for those who have...
Jun 18, 2017 Is AI The Future of Account Based Marketing? I think so… By Passle Using the phrase Account Based Marketing ('ABM') is now commonly understood across all industries. Is everyone executing it well? Not...
Jun 09, 2017 Changing the CEOs mindset on account-based marketing By Passle For sales-driven organisations, a well-executed content strategy and well managed marketing automation can certainly drive chubby...