13 Jul, 2017 Cialdini's 6 principles of influence: Reciprocity By Tom Elgar A couple of years ago I went to a talk by Paul Smith, Chairman of Eversheds, who ran through his business development techniques. As...
16 Apr, 2017 Account Based Marketing with Military Grade Intelligence Positioning via AIG By Passle Last week I had the pleasure to attend an AIG seminar. AIG are a group of elite influencers from the British military and estimate there...